The Customer Story
We created our product for switched on hospitality managers. You know the type. They check reviews every day across multiple sites.Take Bishr Hamwi (a real customer) as an example. As the digital marketing manager of five brands across 25 locations for Gourmet Gulf based in the UAE, he was spending hours each day tracking and responding to reviews. He showed it to his boss and he said, this is great, keep responding. But now Bishr was a victim of his own success because he had to do this work every day. Once he’d responded to all the daily reviews, he would copy and paste the data into excel sheets. Next he’d read and distil each review so he could summarise it. And finally, he would report on his recommendations to the management team. The management team was hungry for the latest news about their online reputation. Bishr was time poor with so many tasks on his plate. He started building the business case for someone to employ to do this job, but resources were limited. “Where have you been?”When our founder Tarik met Bishr and showed him our solution, he almost wept with relief. He said; “Where have you been all my life? This is an amazing tool.”We automated all of these tasks, so the time he spent each day managing review-related tasks dropped from hours to minutes. After a couple of months with Loclayser in place, Gourmet Gulf had improved productivity without hiring more employees and improved their response rate and time with less effort. The company has used the insights they’ve gathered to improve operations in key areas of the business.Although Bishr is no longer with the company, Gourmet Gulf remains a customer of Loclayser to this day.
