The Tripadvisor Certificate of Excellence helps your business listing stand out — especially valuable in the post-pandemic recovery phase. So how do you earn it? This guide covers everything you need to know, including what the certificate is, how to get it, and why it matters.
The hospitality and restaurant industry was one of the hardest hit during the pandemic. But with restrictions easing worldwide, travel, shopping, and dining are bouncing back fast — even air travel is nearing pre-pandemic levels.
This increase in activity means more reviews — both positive and negative. Earning Tripadvisor recognition helps you stand out from the competition during this critical rebound period.
Previously known as the Certificate of Excellence, this award is now under the Travelers’ Choice Awards umbrella.
It’s one of the most prestigious honors for restaurants and is based entirely on positive customer reviews left on Tripadvisor. It shows potential guests that real customers had exceptional experiences at your business.
Tripadvisor is one of the world’s largest travel platforms, with 463 million monthly users from 49 countries. People rely on it to choose destinations — whether a top resort or a burger joint — and to leave reviews afterward.
Since the pandemic accelerated digital behavior, consumers now research almost everything online, including restaurants. This trend will likely outlast the pandemic, making a strong, trustworthy online presence more important than ever.
Being listed as a globally recognized restaurant for taste, service, and quality builds serious credibility and gives travelers a reason to choose you.
There are 3 key criteria for a restaurant to be considered:
Once these are met, Tripadvisor’s algorithm automatically evaluates your restaurant based on review quality, recency, and consistency to determine eligibility.
Managing online reviews manually becomes nearly impossible as your reputation grows. That’s where Localyser helps.
It allows multi-location restaurants to:
Over time, this consistent engagement can significantly improve your online ratings — and your chances of earning the Tripadvisor Certificate of Excellence.
Contact us today to learn how Localyser can help you grow through better review management and a stronger online reputation.
Responding To ReviewsBest Practices for Responding to ReviewsIt can be difficult responding to reviews, here are tips and suggestions when responding to negative reviews, neutral reviews and positive reviews. Review responses lead to a better online reputation.
Responding To ReviewsThe Online Reputation Management Checklist for RestaurantsAs a restaurant owner, your business’s reputation is one of your most important assets. It can take years to build a solid online reputation but only hours to lose it. Reviews can make or break a restaurant, so how do you improve and maintain a positive reputation? With an online reputation management checklist.
Online Reputation ManagementWhat is online reputation management and who is it for?Online reputation management is the practice of managing your online reviews at the location level. It generally involves a strategy to monitor reviews and respond to them on relevant review sites where your outlets are listed. The most popular platforms include Google, TripAdvisor, Yelp, Facebook, and Foursquare.
