Online reviews play a crucial role in retail, influencing customer perceptions and purchasing decisions. Positive comments build credibility, while negative reviews, if not handled properly, can damage a brand's reputation. Responding to reviews helps maintain a strong connection with customers and strengthen brand loyalty.
Fake reviews, bad seeds, contaminated water, and expired milk all have one thing in common: they’re bad for your health—or for your brand, metaphorically speaking!
When it comes to online reputation management, opinions vary, experiences differ, and advice keeps coming! However, common sense should always be the primary compass. The million-dollar question is: should brands respond to every single review?
Customer reviews are very influential and can increase sales more than paid advertising, but it can sometimes be difficult to get good reviews online.
Tarik Qahawish –founder & CEO of Localyser – was recently interviewed by DubaiEye radio station Business Breakfast morning show during which valuable insights were shared from analyzing over 1 million reviews.
The following is a set of “must haves” which customers seek to see when you are responding to them online.
