Understanding the Reputation Score

November 24, 2025
Author:
Localyser

TL;DR: Reputation Score at a Glance

Localyser is a digital platform that helps multi-location hospitality and retail brands manage their online reputation by centralizing customer reviews, social media engagement, and local SEO in one dashboard.

The Localyser Reputation Score is a holistic indicator of your brand’s online health. It reflects how well your business is performing across multiple reputation signals, including review quality, engagement, visibility, and responsiveness. Rather than focusing on a single metric, the score combines several key factors to provide a clear, easy-to-understand snapshot of overall performance and progress.

What Is the Reputation Score?

Your Reputation Score is a consolidated benchmark of your brand’s digital presence, available directly in your Dashboard Report. It groups performance into intuitive levels—ranging from underperforming to excellent—making it easy to understand how your business is perceived by both customers and search engines.

This score helps teams quickly assess reputation strength, identify gaps, and prioritize improvements across locations.

The Six Pillars of Calculation

Localyser’s Reputation Score is informed by six foundational signals that together reflect customer trust, engagement, and online visibility.

Metric Why It Matters
Star Rating The primary driver of consumer trust.
📢 Response Rate Signals active engagement and customer care.
📝 Review Volume Provides statistical “social proof” for your brand.
Review Recency Ensures your business appears active and operational.
🌍 Platform Spread Increases findability across Google, Facebook, Yelp, and more.
Response Time Critical for local SEO performance and customer satisfaction.

⭐ Star Rating

Your average star rating is one of the strongest indicators of customer satisfaction. Higher ratings signal positive customer experiences and contribute to stronger overall reputation performance.

Rather than relying on individual reviews, Localyser evaluates rating trends to understand how consistently customers view your brand.

⏳ Review Recency

Search engines and customers both value businesses that receive regular feedback. A steady flow of recent reviews signals relevance, activity, and ongoing customer engagement.

Localyser prioritizes consistency over bursts of activity, encouraging a reliable review cadence rather than sporadic spikes.

📢 Response Rate

Your response rate reflects how actively your brand engages with customer feedback. Responding to reviews demonstrates accountability, builds trust, and shows customers that their voices are heard.

Localyser evaluates how reliably reviews receive responses over time, not just isolated efforts.

📝 Review Volume

Review volume helps establish credibility and visibility. A stronger volume of customer feedback provides richer insight into performance and reinforces trust with potential customers.

Localyser considers review volume in context, ensuring that growth is meaningful and sustainable rather than inflated by short-term tactics.

🌍 Platform Spread

Customer feedback doesn’t live on just one platform. A strong reputation is supported by visibility across multiple review channels.

Localyser assesses how evenly reviews are distributed across platforms, helping brands understand whether they’re present where customers are actually engaging.

⏱ Response Time

How quickly your team responds to reviews plays a key role in customer satisfaction. Timely responses signal attentiveness and care, especially when addressing concerns.

Localyser evaluates response speed patterns over time, rewarding consistency and reliability rather than one-off fast replies.

Experience the power of our online reputation software today!
Our all-in-one solution will organize and optimize your online reputation for every location. Let us show you how.
Get a Demo
Experience the power of our your online reputation today
Our all-in-one solution will organize and optimize your online reputation for every location. Let us show you how.
Get a Demo