Understanding AI Insights and Competitor Reporting

December 15, 2025
Author:
Localyser

TL;DR: Competitive & Customer Insights with Localyser

Localyser helps multi-location brands understand both how they compare to competitors and why customers feel the way they do—all from one centralized platform.

With Localyser’s Competitors Report, brands can benchmark each location against up to three competitors, instantly compare ratings and review volume, and see where they rank across key review platforms. At the same time, Localyser’s AI-powered feedback analysis automatically categorizes reviews into core experience areas like Service, Food, Delivery, Atmosphere, and Price, using sentiment analysis to surface strengths, pain points, and trends over time. Together, these insights enable teams to make faster, smarter decisions that improve customer experience, strengthen online reputation, and keep them ahead of the competition.

Managing your online reputation isn’t just about responding to reviews. It’s about understanding how you compare to competitors and why customers feel the way they do — across every location and platform. Localyser brings both perspectives together in one intelligent system, giving brands a clear, actionable view of their competitive landscape and customer experience.

Benchmark Your Performance Against Competitors With Localyser

With Localyser’s Competitors Report, you can compare each of your locations with up to three competitors. This allows you to instantly see how your average ratings and review volume stack up against similar businesses — without switching tools or manually gathering data.

Localyser automatically ranks your locations and competitors, giving you a fast snapshot of where you stand in the market.

Use this to:

  • Identify top-performing locations
  • Spot underperforming locations early
  • Understand your competitive position at a glance

Drill Down Into Location-Level Insights

Localyser goes beyond surface-level comparisons. With a single click, you can expand any location to see detailed performance data for both your business and your competitors.

This includes:

  • Average ratings per location
  • Total review volume
  • Review breakdown by source

By seeing each location in context, teams can quickly understand whether performance gaps are driven by customer experience, platform visibility, or operational challenges.

Understand Which Review Platforms Matter Most

Customer feedback doesn’t live in one place — and neither does Localyser.

Localyser allows you to compare performance across multiple review sources, such as Google, Yelp, and TripAdvisor. This helps you understand where customers are leaving reviews, where engagement is strongest, and which platforms may need more attention.

With this insight, you can:

  • Focus efforts on the platforms that matter most
  • Improve underperforming channels
  • Maintain a consistent reputation across the web

Turn Customer Feedback Into Clear, Actionable Insights

Localyser doesn’t just collect reviews — it analyzes them for you.

Using AI-powered categorization and sentiment analysis, Localyser automatically organizes customer feedback into key operational themes like:

  • Delivery
  • Food
  • Service
  • Atmosphere
  • Price

This transforms unstructured reviews into clear insights, helping teams quickly identify strengths, weaknesses, and recurring issues.

Visualize What’s Working — and What Needs Improvement

Localyser makes customer sentiment easy to understand through intuitive visualizations. Performance across each category is displayed clearly, showing the balance between positive and negative feedback.

From there, teams can dive deeper into sub-categories, explore specific comments, and jump directly to the reviews driving each insight.

This means less time reading reviews — and more time acting on them.

Track Changes Over Time and Measure Impact

With Localyser’s trend analysis, you can track how customer sentiment evolves over time. This allows you to measure the impact of operational changes, marketing efforts, or process improvements across locations and categories.

By spotting trends early, teams can act proactively instead of reacting after issues escalate.

Découvrez la puissance de notre logiciel de réputation en ligne dès aujourd'hui !
Notre solution tout-en-un organisera et optimisera votre réputation en ligne pour chaque site. Laissez-nous vous montrer comment procéder.
OBTENIR UNE DÉMO
Découvrez la puissance de notre réputation en ligne dès aujourd'hui
Notre solution tout-en-un organisera et optimisera votre réputation en ligne pour chaque site. Laissez-nous vous montrer comment procéder.
OBTENIR UNE DÉMO