The voice of the consumer has never been more important, nearly 75% of all internet users are active on social platforms and channels, according to various studies; they are using the likes of Google and TripAdvisor.

In the age of customer reviews and digital word-of-mouth, how can a business participate in shaping its online reputation?

ORM means running the online conversation and owning it; its techniques and strategies to ensure that people find the right message you want delivered when they look for your brand online. So how is this different from Social Media Management?

Some restaurant owners seem to believe that any bad online review is a reflection on the quality of their business while others debate there is no such thing as bad press.

كم مرة قمت بتصفح عالم الإنترنت بحثًا عن مراجعات وتعليقات إيجابية حول منتج أو خدمة معينة؟

In the hectic retail and food and beverage markets of the Middle East, the ability to get discovered in search results is necessary to both build and maintain a successful business or restaurant.