Online reviews play a crucial role in retail, influencing customer perceptions and purchasing decisions. Positive comments build credibility, while negative reviews, if not handled properly, can damage a brand's reputation. Responding to reviews helps maintain a strong connection with customers and strengthen brand loyalty.
QR codes remain an innovative and fast-responding tool to increase traffic and engage with customers. Here are the best options for incorporating a QR code to generate online reviews.
Restaurants were among the sectors hardest hit by the COVID-19 pandemic, but many of them were also able to adopt online food ordering and curbside pickups. Nevertheless, they had to quickly adapt to the new norm of restaurant operations.
Have you ever heard the expression, "Google is now your homepage"? Well, for businesses with a physical location or store, such as restaurants, retail shops, and entertainment venues, your Google Maps Business listing has become your homepage.
Online reputation management is the practice of managing your online reviews at the location level. It generally involves a strategy to monitor reviews and respond to them on relevant review sites where your outlets are listed. The most popular platforms include Google, TripAdvisor, Yelp, Facebook, and Foursquare.
Before the digital era, we relied on testimonials from our friends, family, and acquaintances. That’s old news nowadays, especially since we are surrounded by online review sites like Facebook, Google, TripAdvisor, Zomato, and others.
The voice of the consumer has never been more important, nearly 75% of all internet users are active on social platforms and channels, according to various studies; they are using the likes of Google and TripAdvisor.
