Dubai-based Meraas is a diversified developer and operator across multiple sectors, including retail, food, leisure, entertainment, hospitality, healthcare, and technology.
Its portfolio features some of Dubai’s most iconic destinations, such as City Walk, The Beach, and The Green Planet, along with popular restaurants like SIKKA Cafe, Butch Steakhouse, and Babaji — delivering unforgettable experiences for both residents and tourists.
With an expanding portfolio of restaurants, malls, and entertainment venues, Meraas wanted a consistent and scalable way to increase online reviews and boost star ratings across all locations.
While their outlets were already generating buzz through exceptional customer experiences, their existing method of manually asking customers to leave reviews wasn’t producing consistent results.
The team needed:
Meraas partnered with Localyser to implement a smart customer feedback tool powered by QR codes.
Here’s how it worked:
This frictionless process made it easy for customers to share their experiences and for Meraas to consistently generate more positive reviews.
One flagship restaurant, Babaji in City Walk, saw remarkable growth:
Impact Highlights:
