If you are a restaurant owner or operator, then you need to be aware of social media and how it is impacting your business. Here are some reasons how:
It is crucial to put time and effort into social media to optimize a very lucrative marketing channel.
Social media is an ever-expanding marketing channel where most of your customers are watching to view the next best restaurant.
Facebook is the oldest social media platform that is still performing at an astounding rate. It is a platform your restaurant needs to be taking advantage of. Make sure to be consistent with your branding. Use photos and videos to engage followers. Respond to comments from your potential or existing customers. Be friendly and supportive and like other business accounts. Here are the statistics of why Facebook is so important for your restaurant to utilize.
This should be an obvious indication to be active on Facebook and Facebook Messenger to engage with a stream of potential customers who have a higher chance of disposable income to spend at your restaurant.
An easy way to generate Facebook Stories is to connect your Facebook to your Instagram account. It is much easier to make a fun and engaging story on Instagram and simply share it on Facebook at the same time.
Instagram has not slowed down since the day it was created. Instagram’s algorithm is always changing and it is important to stay updated on how to navigate this. Users will come across your page at some point. It is important to use Instagram Ads and keep your account on brand and inviting. Here are some stats to be aware of and why Instagram is so crucial for your restaurant.
Capturing your customers on Instagram should be an easier attempt considering they are already on the app every day for almost a half-hour.
It is time to start creating content for your stories on Instagram. It is a way to connect with customers. A few ideas:
This is something that works in a restaurant's favor. When your restaurant location is tagged in the post, it will receive more of a following and become an easy marketing strategy.
Instagram is a social media platform that should be leveraged and used frequently. With the statistics above, you should start to schedule Instagram posts using tools like Buffer, Later, and Sked Social.
Twitter can be overlooked as it has the least number of active users compared to Instagram and Facebook. However, with a smaller number of users, there is a higher chance potential and current customers will come across your tweets especially if your tweets are being retweeted and there is a use of hashtags.
From the information above, Twitter is a space that should be utilized by restaurants to give out quick information and use hashtags to gain more engagement. Here are some popular restaurant hashtags to use on Twitter:
If your restaurant is not on Twitter, there is a good chance customers are still talking about your restaurant on Twitter. It is better to be there, be informed, and be a part of the conversation.
The statistics alone show the absolute importance of being active on social media accounts for your restaurant(s). It can be difficult to look after but there are many tools to help you look after your social media accounts.
Online reputation management can create a strategy for your restaurant brand. Included in this strategy can be the management of your social media accounts.
For example, a tool like Localyser will collect your social media reviews and mentions on one easy-to-read dashboard where you can see and respond to the reviews. Localyser will connect your Facebook Messenger and Instagram DMs for each one of your brands and locations to one simple dashboard. You can respond in real-time to customers.
Localyser can help. Reach out today to learn how easy Localyser makes managing restaurant reviews across multiple websites and more.
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