Summary: What are QR Codes?‍

Quick Response (QR) codes were created to access information contained within a small 2D matrix barcode. They can be easily read by a mobile device. They differ from traditional barcodes because QR codes can store additional data and can be scanned ten times faster. Additionally, the overall appearance of a QR code is different from that of a traditional barcode. A QR code is a series of pixels arranged in a square grid. Most smartphones are equipped with built-in QR readers, making it easy to track and/or provide information using these quick response codes.

Why are reviews important?‍

97% of customers read online reviews before making a purchase. Half of these customers only trust businesses rated 4 stars or higher. Your online presence is essentially your new first impression. When a customer searches for your business on Google, good or bad reviews appear. The chances of a customer visiting your store after seeing negative reviews are minimal or none. Conversely, if a customer sees a page full of positive reviews, they will be encouraged to return.

What are QR codes used for?‍

Asking customers for reviews can be daunting. However, customers are most receptive when they are satisfied. Google, Facebook, Google My Business, and Yelp are essential review sites to encourage customers to leave feedback. However, this can be difficult if you’re starting from scratch. But QR codes are the solution you need. It’s much easier to ask a customer to scan a QR code and leave a review than to ask them on the spot about their experience.

Improve your ranking‍

You may wonder how a QR code can improve your ranking. Well, you can’t always be everywhere your customers are or always ask them for reviews. QR codes are the ideal alternative. Trust QR codes to request feedback from your customers. The more positive reviews you have, the higher your online ranking increases. So yes, QR codes can greatly improve your online ranking.

Offer convenience‍

As mentioned above, you can’t always be there to ask customers about their experiences. But a QR code can. Here are some places to place QR codes in various sectors:

• Restaurant: Installing QR codes in restaurants helps your staff get the assistance they need when asking customers for feedback. It can be difficult for staff to constantly ask customers for their opinions. It’s easy to place QR codes on tables, receipts, and takeout bags.

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Retail: Customer interactions can be brief in retail environments. It is still important to know how these brief encounters go. Asking for feedback may not fit these moments. Placing QR codes on receipts, entrance door windows, and bags can be an ideal way to encourage customers to leave their feedback.

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Health and Wellness: Patients are busy and focused on their health and need the convenience of a QR scan to facilitate the feedback process. Good places for QR codes include side tables, doors, and even equipment.

Automotive: A great way to get feedback is when customers test drive vehicles and hang a QR code on the rearview mirror.

Hospitality: Hotel rooms are the best place to put QR codes so guests can leave feedback. A great way to do this is by providing internet access via the QR code and directing to a landing page where feedback can be left. You can also place QR codes on hotel room mirrors, behind doors, and on bedside tables.

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Legal: It can be difficult to collect feedback from your clients. A simple way is to use a QR code on envelopes when sending documents to your clients.

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Drive traffic‍

The first step is encouraging customers to scan these QR codes. And now? Their feedback and reviews need to be directed somewhere. Creating landing pages for these QR codes can be challenging, but tools like Localyser can do it for you.

• Social Media: Social media is a good direction to lead your customers. Creating a QR code with a link that sends them directly to your Facebook or Instagram pages is a great way to get positive feedback. Customers will feel comfortable, and most already know how to use these social media sites. The average person spends about 147 minutes per day on social media. So, what about others? They can hop on board and leave a comment in the comments section.
• Review Sites: The main goal is to get your customers to leave feedback on the main review sites: Google My Business, Google Play, Yelp, TripAdvisor, and Facebook. Make sure to create a QR code containing a link to these sites. Customers want quick and easy access. A direct link to leave a review about their service or product can be easily accessible using a QR code.

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