5 Steps to Create a Restaurant on Zomato

Foot traffic is essential for the success of any restaurant. With foot traffic now exceeding pre-pandemic levels, it’s important for you to attract more diners on a larger scale.

Platforms like Zomato are a smart way to put your restaurants in front of more customers through restaurant listings, reviews, menus, and ads.

Although founded in India in 2008, Zomato has a footprint in 24 countries, connecting restaurants with diners globally. This post covers why Zomato is beneficial for your restaurants and the five steps you can take to register on Zomato.

Benefits of Registering Your Restaurant on Zomato

Zomato helps diners find highly-rated restaurants nearby while bringing more business to restaurants. Zomato restaurant listings also help restaurants with:

• Increased revenue: Zomato claims it boosts partner revenues by 60% and increases new customer volume by 10 times.
• Large delivery network: Want to offer delivery? Take advantage of Zomato’s integrated delivery network. It allows restaurants to deliver to a wider range faster, expanding your reach to a different segment of hungry diners.
• International footprint: Zomato is popular in India but its international presence is ideal for multinational restaurant groups. With operations in over 500 cities worldwide, Zomato helps you reach millions of diners.

How to Add Your Restaurant to Zomato

Are your restaurants already on Zomato? Whether your group owns a few locations or you manage over 100 worldwide, Zomato is an effective way to boost your brand. Follow these five steps to create an optimized Zomato profile.

1. Create a Zomato Account and Search for Your Restaurant

To start, create a Zomato account through their website. Enter your name, email, and phone number to get started.

It might be tempting to jump straight into listing your restaurants, but it’s best to first search for an existing listing. This helps you avoid duplicate listings and save time.

2. Update or Create Your Restaurant Listing

• If your restaurant is already on Zomato, you will need to claim the listing. The platform will ask for:
  • A valid phone number
  • Your personal contact information
  • Documents proving restaurant ownership (such as FSSAI in India; requirements vary by country)
• If your restaurant is not on Zomato, you’ll need to click “Add New Restaurant.” At minimum, provide your restaurant’s name, location, and phone number. However, the more information you add to your Zomato listing, the more legitimate your business appears to interested diners.

Consider adding:

• Opening hours
• Payment methods
• Menus with current prices
• Special accommodations, like vegetarian options
• High-quality photos of the restaurant and food

This may take more time, but when revenue is at stake, updating your free Zomato profile is worth the investment.

3. Wait for Approval

Whether you claimed an existing listing or added a new restaurant, you now need to wait for Zomato’s approval.

Make sure to respond promptly to any verification requests or questions from the Zomato team. You must wait for verification before using paid features like Zomato Order or paid ads, so be patient!

4. Boost Ratings on Zomato

Once Zomato approves your restaurant listings, it’s time to start promoting your restaurants on Zomato. Download the Zomato Restaurant Partner app (Android only) to manage orders and receive instant review notifications, and to integrate Zomato with your POS systems.

Diners trust Zomato to connect them with reputable local restaurants, so you should generate as many high-quality reviews on Zomato as possible. Add banners in your restaurants with QR codes to make it easy for diners to leave reviews on Zomato.

Managing your listing through the app is simple, but it doesn’t allow you to manage reviews on other platforms. If your restaurants are listed on multiple review sites, Localyser makes managing reviews easy, even for large restaurant groups.

5. Advertise to Increase Revenue

If you’re not getting enough organic visits on Zomato—or want to accelerate your growth—the platform also offers paid ads. With hyper-local targeting options, Zomato Ads lets you reach more customers on the website and app. Zomato Ads delivers $8 in revenue for every $1 spent, making it a positive ROI option to increase restaurant traffic.

Attract More Diners with Localyser

In a fiercely competitive, low-margin industry, restaurant groups need all the publicity they can get. Platforms like Zomato make it easy to promote all your restaurants to millions of diners worldwide. Follow these five steps to set up your business on Zomato for better results.

But Zomato is just one piece of the puzzle. If you want full control over your restaurants’ online reputation, try Localyser. You can monitor and respond to all reviews easily in one place. Book a free Localyser demo today.

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