A new restaurant opening is the single most vulnerable moment in a location's guest experience lifecycle. The team is still finding its rhythm, operational gaps haven't been identified yet, and every guest who walks through the door is forming a first impression that will be shared publicly. This post explains why the first 60 days of reviews carry disproportionate weight, what happens to locations that don't manage early feedback systematically, and how the best multi-location operators and franchisors protect their ratings from day one — before the opening buzz fades and those first impressions become permanent.