In today’s competitive market, every business must strive to build a positive online reputation. Your online reputation has become an essential part of your marketing strategy. Your marketing strategy should include research on current online reputation management statistics. Look no further below to discover the latest statistics related to your online reputation in 2022.

45 Statistics to Know About Your Online Reputation

Internet Statistics

• 6 out of 10 people use the Internet. The number of Internet users increased by more than 300 million just last year.
• 1 in 7 internet users search for vlogs when researching brands online.
• 35% of consumers use the Internet to search for information about a business multiple times per week.

The Internet is and continues to be the go-to place for your customers who want to find out what the world says about your business. Leverage this by taking control of your online reputation.

Review Statistics

• 98% of consumers read online reviews for local businesses.
• 80% of consumers say they would be motivated to write a review if a negative initial experience turned positive.
• 81% of consumers use Google to leave online reviews, 53% use Yelp, and 48% use Facebook.

It is important to note that Google remains the primary site for consumers to leave reviews on businesses. When focusing on marketing strategies, it is more cost-effective to put more effort into Google as a channel.

• 98% of consumers sometimes read online reviews.
• 77% of consumers always or often read online reviews when searching for a business.
• 71% of consumers say they will choose a business that actively responds to online reviews.
• 15% of consumers do not trust businesses that have no online reviews.
• More than 70% of consumers do not trust reviews older than 3 months.
• 83% of consumers distrust advertising and prefer online reviews as a resource.
• The 18-44 age group expects to see more than 130 reviews when researching a business to use.
• A single negative review can cancel out the effect of 40 positive reviews for a business.
• 75% of consumers focus on the most recent reviews.
• 87% of customers say the reason they leave reviews is to share their positive experiences with others.
• 40% of customers say they are more likely to leave a review if they have seen a business actively respond to previous reviews.
• Negative reviews about a business will drive away 60% of its customers.
• 50 positive reviews increase click-through rates by more than 250%.

To summarize the above statistics, reviews are essential to your business’s success. Part of your online reputation and marketing strategy is leveraging your online reviews. Create a plan: read reviews, respond to reviews, and share reviews. This is the best way to start improving your online reputation.

Social Media Statistics

• Nearly 300 million users joined social media from April 2021 to April 2022.
• Social media gains 10 new users every second of the day.
• More than 35% of customers become emotionally attached to a brand if it interacts with them on social media platforms.
• More than 40% of customers aged 18 to 34 form an emotional connection with a brand that communicates with them via social media.
• Social media is the second most effective marketing source for generating traffic.
• 70% of consumers follow social media to get discounts and deals.
• There are 732 million monthly active users on TikTok.
• 99% of adult social media users are active on only two social platforms outside of China.

Two takeaways from these social media statistics: First, your business must engage with customers via social media. This means responding to comments, retweeting on Twitter, sharing others’ posts, and replying to DMs and other messages. Second, it’s important to note that you can still succeed on social media even if you use only one or two social channels.

Search Statistics

• 40 to 60 billion searches are made on Google each month in the U.S.
• Google is the most popular search engine, accounting for 79% of all desktop searches.
• The average Google search lasts just under a minute, including loading results and pressing back to SERPs and new search results.
• 66% of Google searches result in one or more clicks.

Focus your marketing efforts on Google; these statistics prove it. To improve your business’s online presence, you need to appear on the first page of Google search results.

• Mobile searches for "Where to buy" and "near me" have increased 200% in the last two years.
• Over 50% of “near me” searches lead to in-store visits.
• More than 60% of consumers will turn to a physical business if they find relevant information in their search query.
• 50% of consumers search for local businesses via their mobile browser.
• Google considers business reviews as a ranking signal, accounting for 15% related to Google ranking.
• 80% of consumers check reviews and business information online while inside a physical store.

Constantly update your business information on your website, Google My Business, social media platforms, and any other search engines providing business information.

Mobile Search Statistics

• The annual smartphone usage rate is increasing at 5.7%.
• Half of global Internet traffic comes from mobile devices.
• Over 40% of customers prefer to search online via a mobile browser.
• Mobile-optimized sites are trusted by more than 50% of customers.

It’s essential to ensure your business website is optimized for mobile devices. Explore ways to optimize your website for mobile.

Voice Search Statistics

• In 2022, voice search is becoming as popular as typed searches. It’s the right time to start paying attention.
• 70% of consumers prefer voice search over typing.
• About 20% of voice searches are triggered by 25 keywords.
• 50% of customers aged 30 to 44 use voice search at least once a day.
• The average length of words in a voice search is 29 keywords.

How an Online Reputation Management Tool Can Help You

Online reputation management, as highlighted in the statistics above, is crucial in today’s thriving Internet society. It is imperative to create an online reputation strategy to manage your brand. This strategy will include online reviews, social media DMs, generating customer feedback, and reviewing information and data related to your brand’s online presence.

Using a tool like Localyser collects your online reviews into an easy-to-read dashboard where you can view and respond to reviews. Localyser connects your Facebook Messenger and Instagram DMs for each of your brands and locations so you can respond to your customers in real-time via a simple dashboard.

Localyser can help you. Contact us today to learn how Localyser makes managing your brand’s reviews across multiple websites easy and more.

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