Customer reviews are very influential and can increase sales more than paid advertising, however, good online reviews can be hard to get at times.

Tarik Qahawish –founder & CEO of Localyser – was recently interviewed by DubaiEye radio station Business Breakfast morning show during which valuable insights were shared from analyzing over 1 million reviews.

The following is a set of “must haves” which customers seek to see when you are responding to them online.